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Christmas Campaign
Bucherer
For the international Christmas campaign I was allowed to develop the concept and creation for the social media assets. This way, in addition to the daily social media posts, six animated films were created that show the protagonist - an Origami penguin -
in various Christmas stories.
Employers: DRASTIK GmbH
Client: Bucherer
Offline Agency: Charles Blunier & Co
Paper Artist: Makerie Studio
Year: 2018
Storyboard
In the beginning the Origami Penguin was not intended to be the main protagonist.
The final decision came only after I developed six different stories with
DRASTIK GmbH around the penguin.
Challange
The biggest challenge in developing the six short stories was the development of
the different body movements our penguin makes while fishing or skating.
The difficulty was that we had to analyze and illustrate all the individual movements and
recreate the unfolding and folding in 3D. I was responsible for the construction
of the paper prototype, the illustration of each movement of our penguin and the bundling
and forwarding of the analyzed data for the 3D production.
Social Media
A multitude of social media assets for the whole Advent season.
The Christmas stories
There is a story behind every grey curtain.
Take a look at the videos and let our Pingun enchant you.
Learning
It was exciting, but also a great challenge the storyboards
to bring to life. Building an Origami figure in the 3D program sounds easy,
but it is one of the biggest challenges we had to overcome as a team in this project.
Imagine: You fold your penguin, animate it in the 3D program
and with the first movement its wing breaks off. Ouch! And the whole thing all over again.
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