Stefanie Heinzmann
For the new album titled ''Labyrinth*'', I wanted to create a dynamic design
—a dynamic design that not only looks great in print but also tells its story through various animations. So the word ''Labyrinth'' became a real labyrinth, and the key visual was designed using bold colors and Stefanie Heinzmann’s distinctive style.
Client
Stefanie Heinzmann
Date
2021
Role
Graphic Design Lead
Management
Arne Gosh, BMG Rights Management
Typeface
The custom font created for the new album cover was intended to evoke the corridors and paths of a labyrinth.
Structure
To enhance the appearance of the maze, additional elements are added. As the process unfolds, the lettering blends seamlessly with the added elements.
First cover layouts. First comparison.
The client chose the first visual, in which the subject looks directly into the camera, as it draws even more attention.
Acoustic Videos
Stefanie Heinzmann performed acoustic versions of ten songs from the new album. I was responsible for designing and animating the intros and outros for all ten videos, which were posted on various social media channels.
Countdown
A countdown was created for the release date on May 14, 2021, and was shared in both static and animated formats across various social media channels. This gave Stefanie Heinzmann’s fans one more reason to look forward to the new album.
Testimonials
Despite the distance between Hamburg and Zurich, our collaboration was consistently positive and, particularly in terms of communication, exceptional. On a creative level, the understanding was also top-notch, and we could rely on all the necessary skills throughout the process without hesitation. All deadlines were reliably met, and any last-minute changes we requested were always handled with understanding and implemented promptly. I’m already looking forward to the next project.
Arne Gosh
Music Manager
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